99. FRÉDERIC BEIGBEDER, WRITER: SALARY, ADVERTISING, DRUGS, AND SUCCESS—THE INSIDE STORY OF HIS CAREER!

Frédéric Beigbeder is a writer and former advertising executive, best known for his book *99 Francs*. He joins us to share key moments from his life, such as being taken into police custody for cocaine use and suffering a heart attack in 2024. In his book *Un homme seul*, he recounts the life of his father—who led a sometimes highly secretive existence—following his passing in 2023.